If you manage accommodation, you know that it’s not a major crisis that disrupts your day-to-day routine: it’s the endless stream of repetitive messages. ‘Where are the keys?’, ‘What’s the Wi-Fi password?’, ‘Can we check in early?’, ‘What do you recommend nearby?’.
The good news: with UpMarket, that part (the tedious, repetitive and perfectly automatable part) no longer has to live in your personal WhatsApp.
It is an automation platform for hospitality that centralises communication with guests, facilitates online check-in and activates automatic upsells (sales of extra services) with a highly operation-oriented approach.
What is UpMarket and what exactly does it do?
UpMarket is ‘the AI platform that manages guest operations’: it automates interactions, check-ins and additional sales, with direct integration with PMS and WhatsApp.
In practice, you can think of it as three layers:
- 24/7 virtual concierge: responds instantly, provides useful information and guides guests (without your team having to type ‘the password is 2468’ at 11:47 p.m.).
- Online check-in: collect data before arrival and reduce friction at access points.
- Automated upselling: offer relevant extras (early check-in, late check-out, parking, experiences, etc.) at the right time.
What does UpMarket offer when you work with Bookipro?
When both tools are connected, UpMarket acts as a layer of experience and operation on top of the PMS data, aimed at automating and organising interactions with guests.
1) Structured communication of the stages of the stay
Instead of ‘one-off’ messages, you can work with flows: pre-arrival, arrival, during the stay, and departure. This helps ensure that guests receive the right information at the right time and in a consistent tone.
2) More guided and predictable check-in
A solid check-in does not depend on improvisation: it requires a clear script (data, rules, access, reminders) and orderly delivery. When this process is standardised, incidents decrease and the team gains margin.
3) Intelligent activation of extra services
Extras work best when offered with timing and context. It’s not about insisting, but rather providing relevant options: for example, early check-in when the guest is planning their arrival, or late check-out when they are already enjoying their stay.
Operational impact: what changes in day-to-day operations
In daily operations, there is usually a reduction in repetitive queries (access, Wi-Fi, rules or schedules) because key information is delivered in a more orderly and consistent manner. Check-in becomes more predictable, with fewer last-minute questions and fewer incidents related to incomplete instructions.
Furthermore, by systematising the offer of extra services with defined messages and moments, conversion increases without the team having to spend more time ‘chasing’ each opportunity.
What type of business is it best suited for?
This integration is particularly useful for:
- Managers with multiple properties or tight support teams.
- Operations with seasonal volume and message spikes.
- Accommodations that already offer extra services and wish to systematise their sales.
In very small operations with low communication demands, it may not be an immediate priority.
Communicate with guests, make check-in more stable, and turn extra services into a measurable and consistent process. In practice: less operational burden, more control, and an experience better aligned with what guests expect today.
Would you like to see an example applied to your operations? We can review your current workflow (from booking to departure) and identify what to automate, which messages to standardise, and which extras have the most potential for conversion.
Would you like to activate it? Contact us now: if you are already a Bookipro customer, add the UpMarket integration to your PMS; and if you do not yet work with Bookipro, request a demo and discover how it can fit into your operations.
